Explainer Video
Client
WWC Methodist Church
Timeframe
2021
Services
Motion Graphics, Animations, Visual Storytelling
Project Overview
In the WWC website infomercial project, collabs with CJ Pixel, Furuse Studio was tasked with creating an explainer video that demonstrated how to navigate the client’s website. The goal was to present the information in a visually appealing and easily understandable manner, particularly catering to older audiences. To achieve this, we incorporated relatable characters, slightly larger titles and text, high-contrast visuals, and a minimalist design with smooth animations, ensuring the content was both engaging and accessible.
Challenge
A significant challenge arose during the project when the client opted for one of their team members to provide the voiceover. Upon review, the voiceover was deemed not professional enough, leading to internal conflicts. Balancing professionalism with sensitivity, we navigated the situation by presenting multiple voiceover options and offering guidance on scene improvements. Our collaborative approach helped to resolve the issue without causing discomfort, ensuring the project stayed on track.
Results
The final video effectively condensed complex website navigation instructions into an easily digestible and visually appealing format. The video received positive feedback, particularly from the founder, for its ability to communicate clearly to older audiences. This success led to increased engagement, making it easier for the client’s target audience to interact with and understand the website.