3D Product Visualization,
Client
www.justraceparts.com.au
Timeframe
2023
Services
Motion Graphics, Animations, Promotios & Ads
Project Overview
For the JRP Edge commercial project, Furuse Studio was tasked with creating a dynamic, attention-grabbing video to promote and introduce the product while effectively communicating its features. The initial client concept involved showcasing the product against a car-related background. However, we recommended a different visual style to make the message more understandable and visually appealing. This approach involved designing engaging graphics, animations, and videos to highlight how the accessories could enhance the overall driving experience.
Challenge
A significant challenge was conveying the product’s message to an audience with varying levels of tech-savviness. To overcome this, we adopted a user-friendly approach in designing visuals and messages, incorporating straightforward animations that clearly demonstrated the product in action.
Results
The final commercial video received positive feedback from both customers and the client. The engaging and clear visuals effectively communicated the product’s features, enhancing its appeal to both existing and potential customers. This project underscores Furuse Studio’s expertise in translating complex information into structured and visually appealing content.