Corporate Video
Client
SwissRe Asia
Timeframe
2021
Services
Motion Graphics, Animations, Visual Storytelling
Project Overview
In collaboration with Pen and Paper Studio, Furuse Studio is thrilled to announce that Swiss Re Asia is hosting its annual corporate meeting. We are on a mission to deliver a compelling infomercial within a tight deadline of just 6 days. The objective is clear: to showcase how Swiss Re can solidify its position as the preferred partner for clients in a post-pandemic world. Our goal is to reimagine Swiss Re’s role in fulfilling its purpose and commitment to building a more resilient world.
The centerpiece of our narrative is the transformation of the Swiss Re Asia elephant—a powerful symbol of our collective strength. As individuals, we come together to form a future-ready, tech-driven ‘mecha-elephant.’ This evolution symbolizes our enhanced capabilities and positions us with a remarkable edge over the competition, allowing us to stride confidently into the future.
Challenge
One of the main challenges was the extremely tight timeline of 6 days for the infomercial’s completion. Additionally, we needed to effectively convey a complex transformation narrative that would resonate with both internal and external stakeholders. Balancing creative storytelling with the technical precision required for such a significant corporate message was a critical task.
Results
Despite the time constraints, the infomercial was completed on schedule and exceeded client expectations. The final product successfully embodied Swiss Re Asia’s vision of transformation and resilience. The compelling narrative and striking visuals received positive feedback during the corporate meeting, reinforcing Swiss Re Asia’s position as a forward-thinking and resilient partner. The event marked a significant milestone in Swiss Re Asia’s journey, with the infomercial serving as a powerful call to action for embracing change with confidence.